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Recently, YouTube began actively promoting its new Autoshare feature to its registered users, a feature which can instantly publish an update to Facebook, Twitter or Google Reader whenever a user rates, favorites, or comments on a video.
For companies with a lot of YouTube activity like Next New Networks (on average, we get over 2,000 comments and 6,000 ratings and favorites each day), we’re likely to be seeing our videos there embedded on Facebook and linked on Twitter much more than ever before, and we’re already seeing a pickup. Take our “Lord Gaga” parody video, released last night, which amassed 200,000 views in its first 24 hours and is one of YouTube’s top 10 most viewed videos of the day.
According to bit.ly, the video was linked over 90 times on Twitter and shared on over 1000 Facebook pages, and a quick scan shows that 1 out of every 4 of the Twitter links came from YouTube active sharing, meaning we’ve gotten about a 33% gain in linkage from the feature than we might otherwise have had. It’s too early to tell how much total increase viewership this is leading to, although we’ve found Facebook embeds and Twitter links often contribute up to 50% of the critical early traffic within the first 8 hours that helps break a viral video, getting them in front of blogs and Popular or Most Viewed sctions of video sites.
Two other breakout videos from yesterday, Muppet Studios’ Muppet Bohemian Rhapsody and Boing Boing Video’s video game character wedding showed a different percentage according to bit.ly—with less than 5% of their tweets coming from Active Sharing—but this may reflect that the videos seemed to get much more of their views via blog embeds, where they went viral in many top blogs, than direct viewing from YouTube’s site.
YouTube isn’t the first video platform with active sharing—Boxee, for instance, has this feature in their Alpha release, and Tumblr and Facebook can automatically publish a YouTube user’s feed and activity. But with YouTube making up the lion’s share of online video viewing and sharing, active sharing just took a huge step forward.
The question is, is this the beginning of a trend, and will more video platforms implement auto-sharing features with Twitter and Facebook Connect? Depending on how users react, it could be a great step forward, or a feature that adds more noise in social media—we’re sure there’s some fine-tuning to come.
Nov 20 - Today our latest hit series, “The Key of Awesome,” with comedian Mark Douglas creating a funny music video every week about what people are talking about on the web, is being spotlighted on the front page of YouTube for its latest episode, “Twilight Sucks, the Emo Vampire Song,” and for this week’s audience report we’re highlighting our most-viewed comedy music videos of the past two years.
Comedy music videos are arguably the most popular genre of original video online, and they’ve been a huge part of our audience-building, bringing millions of viewers to networks like Barely Political, Indy Mogul, and Channel Frederator in a way no marketing spend ever could. And now we’re seeing they can work as regular series: The Key of Awesome racked up 1 million views in its first three weeks, and “Auto-Tune the News,” as noted in previous reports, was our runaway hit of the summer. It’s yet another example of how every new medium creates new formats and new stars, which is what Next New Networks is all about.
Thanks to everyone who came out to last night’s “Barely Digital and Friends Live” concert last night, which featured many of our biggest musical comedy stars — it was a fantastic show, and we’ll be posting lots of photos and footage on our blog in the coming week.
Next New Networks Top 10 Comedy Music Videos as of November 2009
Next New Networks Top 10 Current Episodes, Week of Nov 8-14
Our own Justin Johnson and his lovely longtime girlfriend Marissa got engaged last night (congrats!!), and Justin’s proposal method — taking over the Tumblr dashboard — sort of took over the Internet. NewTeeVee’s Shannon Miller has the whole behind-the-scenes story:
Justin Johnson, creative services lead at Next New Networks and one of the original writers for College Humor, was sitting at home yesterday with his girlfriend of six years, Marissa Nystrom. It was about 6:30 p.m. EST, their sixth anniversary as a couple, and a quiet night. They were making spaghetti for dinner, Nystrom was checking her Facebook and Tumblr accounts, and Johnson was nervous as hell.
About a month prior, Johnson had begun working with the team at Tumblr to create a wedding proposal that suited them as a couple — a big, splashy takeover of every Tumblr user’s dashboard, in which he’d pop the question in a post only Nystrom could respond to. That night, Johnson had just used a “secret link” to activate the proposal post, meaning that soon the entire Tumblr universe would be able to see it…except that his first attempt to activate it didn’t work.
Read the rest at NewTeeVee, and congratulations Justin and Marissa! In many ways they were the very first couple (of many) to make videos together for Next New Networks, and I can’t think of a better way for them to move on to the next big step.
Here are a few of my favorite Justin-Marissa videos from the past few years.
Channel Frederator, “Relationship Counselor (watch on Google Video)
Indy Mogul, Snorricam Party Music Video (with lots of other NNN peeps)
Channel Frederator, “Fred On”
To our friends who will be in New York City this week: we’re putting on a LIVE show Thursday night, November 19th, with the stars from many of Barely Political and Barely Digital’s greatest hits.
That’s right, all your favorites, on stage, LIVE November 19th at the Canal Room in NYC. Scheduled to perform:We’re gonna sell out, so reserve your tickets now! Get all the info you need at: barelylive.eventbrite.com and on Facebook.
See you there! Come on out!
Our biggest hit episode of the past two weeks was ThreadBanger’s roundup of the Top 10 Halloween Costumes, and the video’s life cycle shows the power of YouTube and iTunes editorial spotlights in seeding contagious video views, and how big media attention can follow.
ThreadBanger has been building audience organically for years: currently the network averages over 1.2 million episode views monthly, and on YouTube the network averages around 30,000 views a day. However, with big features on iTunes and YouTube in October, ThreadBanger amassed 1 million views in a single week.
The Top 10 episode, posted on October 13, amassed around 40,000 views in its first week from subscribers, search traffic (for keywords like “halloween costumes”) and viral sharing on the site. On October 24, the episode was chosen by YouTube’s editors for a full-day homepage editorial spotlight, along with the ThreadBanger channel page. The result was a two-day spike in traffic of over 330,000 views on the episode, and another 200,000 views to other episodes on the ThreadBanger channel.
After the spotlight ended, we saw continued increased traffic to ThreadBanger’s YouTube Channel, averaging over 60,000 views, and 1500 new subscribers to the YouTube channel.
An interesting point was where the views came from: fully 32% of the viewership came from YouTube’s mobile site and iPhone app, where homepage spotlight episodes are featured. This equalled over 200,000 views from mobile devices, signaling a major, growing source of viewership that’s not considered by many web video producers.
The following week also saw a major feature for ThreadBanger on iTunes, resulting in a 400% increase in weekly downloads and a 200% increase in subscribers for the ThreadBanger video podcast, according to Feedblitz.
On Nov 1st, CBS Sunday Morning News featured the episode in their “By the Numbers” roundup as the YouTube video of the week, a segment that also featured Michael Jackson’s “This is It” and CBS’s NCIS as the other big hits of media for the week.
Finally, according to Quantcast and Google Analytics, we saw a 20% week-over-week increase in traffic to ThreadBanger’s website after the features, and total October traffic and uniques increased over 10% from September, showing that increased superdistribution can also drive traffic to your home destination.
And now, the list…
Next New Networks’ Top 10 New Episodes, October 2009:
Thanks! Stay tuned for our next report, and we appreciate your comments and feedback as always.
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